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Osis 25 years

25​ YEARS OF JUST ADDING YOU

A BOLD CELEBRATION OF STYLING

Two and a half decades ago, a visionary hair artist dared to dream of something different. A revolution in styling, built not on rules but on the sheer audacity of individuality. A range of products that didn’t just style hair but celebrated it—all of it. From the rebellious to the refined, from the understated to the unapologetically outrageous. And so, OSiS was born—a rallying cry for those who dare to do it their way.





Summer campaign 2025

Summer is the season for fun and outdoor adventures, but it also brings on challenegs for hair health. Prolonged sun exposure can dry out the hair, making it brittle and prone to breakage, while chlorine and saltwater strip away natural oils, leaving hair dry, dull and porous. To keep your clients' hair healthy and vibrant all summer long, hydration is key. Incorporating moisture-boosting ingredients like glycerin, hyaluronic acid and panthenol into your haircare routine helps lock in hydration, restoring softness, shine and strength.



READ OUR SKP MAGAZINE SUMMER EDITION HERE





For Every You

Through the power of community Schwarzkopf Professional breaks into the future of hairdressing with a revitalised, relevant and personalised offering – FOR EVERY YOU.

With a focus on colour business growth, our new HAIR BY SCHWARZKOPFPRO community-led inspiration and service-led education, alongside our proven portfolio and innovations, meets the diverse, evolving needs of every stylist, every salon and every client.

As a true partner in craft, we empower you to become the hairdresser you want to be.





NEW BLONDME CARE

Redefine blonde bond protection, repair & maintenance in your salon and in your clients' home.

Introducing the NEW BLONDME Care ranges, with BLONDME Blonde Essentials BONDFINITY, BOND REPAIR and Purple Toning BOND REPAIR ranges.

The NEW BLONDME Care features:

  • Superior performance and new hero products featuring the revolutionary BONDFINITY Technology and BOND REPAIR Technology

  • NEW premium & sleek product design

  • Vegan & PETA-certified formulas

  • Streamlined portfolio with holistic backwash offer & easy navigation





Replenish relaunch

Meet the new Replenish haircare routine from Authentic Beauty Concept—a high-performing luxurious, yet mindful solution designed to repair and revive damaged hair all year-round. Formulated with Rice Protein, Rice Water and Shea Butter, it provides essential nourishment and strength from within. The lightweight textures leave hair feeling airy and healthy, while its formula remains free from parabens and silicones for gentle, mindful care. The packaging is designed with inclusivity in mind, featuring Braille print and a NaviLens code to ensure accessibility for blind and visually impaired individuals.