BREAK FREE FROM ALL CONFINES OF DAILY LIFE AND LOOK TOWARDS A BRIGHTER FUTURE…
THE OPTIMISTS are the people who live life to its fullest. Thriving on freedom and making the best of whatever life throws at them, their lives are characterised by re-birth, venturing back out into the world, and cherishing human interaction.
THE OPTIMISTS wear their mood on their sleeve. Embracing nostalgic patterns, colours and silhouettes that hark back to the moments and memories in the past that we cherish, what’s created is a stylistic approach to welfare and hopefulness.
The trend’s profound awareness of social and environmental consciousness is reflected both in the choices of what to wear, but also in how you wear it – re-used, re-lived in and revived.
WHAT YOU NEED TO RECREATE THIS TREND
SALON SERVICE: LIVED-IN BLONDE
THE OPTIMISTS as a trend is built upon a self-care approach to life that stretches beyond the personal and out across the planet as a whole. The Optimists’ carefree attitude is echoed in the soft-stated, tribe-defining LIVED-IN BLONDE look, which can be achieved using IGORA VIBRANCE.
Thanks to a variety of shades ranging from the natural, dark tones to vibrant fashion ones, IGORA VIBRANCE is the ideal choice for a seamless, effortless LIVED-IN BLONDE. Plus the integrated FibreBond Technology helps stop hair breaking, leaving you with healthy-looking, head-turning results.
