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tbh – true beautiful honest Tone Softener 1000ml

IDH No. 2843480

Enriched with caring properties in 100% vegan formula*, tbh – true beautiful honest Tone Softener dilutes pigment intensity whilst providing an added level of care to the colour service. It is the ideal partner for colour-refreshing, gloss services, helping to ensure a natural-looking end result. Free from silicones, parabens, and micro-plastics, use with any tbh – true beautiful honest Permanent Color Creme shade to refresh and enhance dull mid-lengths and ends.

Product Details

tbh – true beautiful honest – Personalised hair colour that enhances the hair's natural highs and lows, for a "my hair but better" result.

Key benefits

  • Dilutes pigment intensity when mixed with Permanent Color Creme shades
  • 100% vegan formula*
  • Free from micro-plastics, silicones and parabens
  • Natural-looking end results


tbh – true beautiful honest professional hair products feature a 100% vegan formula* and naturally-derived ingredients that offer a high level of care during the colouring process: HAIR COLOUR DYES** – Crafted together for shimmering, powdery nuances, they include a specialist hair colour dye (HEP+) known to reduce the risk of developing allergies***. 50% LESS AMMONIA (Ammonium Hydroxide) – Up to 50% less Ammonia**** for preserving hair integrity and providing a more pleasant colouring experience. GRAPE SEED OIL (Vitis Vinifera Seed Oil) – Leaves the hair with a natural, healthy glow. ARGAN OIL (Argania Spinosa Kernel Oil) – Widely used in skin care, this natural ingredient enhances the hair's softness. MACADAMIA OIL (Macadamia Temifolia Seed Oil) – Known for its caring properties, this natural ingredient boosts the hair's shine. SHEA BUTTER (Butyrospermum Pakii Butter) – Rich in fatty acids, Shea Butter is used in the Tone Softener formulation to help improve the hair's condition. *Free from animal-derived ingredients. **Hydroxyethyl-p-Phenylenediamine Sulphate, Resorcinol, 2,7-Naphthalenediol, 2,4-Diaminophenoxyethanol HCl, 2-Methylresorcinol, 1,3-Bis-(2,4-Diaminophenoxy) Propane HCL, 5-Amino-6-Chloro-o-Cresol, 2-Amino-3-Hydroxypyridine, 1-Hydroxyethyl-4,5-diamino-pyrazole sulphate, 2-Amino-6-Chloro-4-nitrophenol. ***Although the risk of developing a new allergy is reduced, there remains a risk of allergic reaction which can be severe. Always perform an Allergy Test 48 hours before each application. If you have previously suffered from a reaction after colouring the hair, you must not use this product. Follow the safety instructions on the packaging and consult www.schwarzkopf-professional.com for further advice. ****vs. standard permanent colouration.



  • Brand

    tbh - true beautiful honest technical products

  • Product dimensions

    Height 252 mm
    Width 89 mm
    Depth 89 mm

  • Product weight

    1.106 kg

  • Ingredients

    Aqua (Water, Eau), Cetearyl Alcohol, Glycerin, Butyrospermum Parkii (Shea) Butter, Macadamia Ternifolia Seed Oil, Argania Spinosa Kernel Oil, Panthenol, Isopropyl Myristate, Behenoyl PG-Trimonium Chloride, Sodium Benzoate, Lactic Acid, Ceteareth-20, Glyceryl Stearate, Parfum (Fragrance), Behentrimonium Chloride, Hexylene Glycol, Isopropyl Alcohol, Benzyl Alcohol Read more Read less

Tutorials & Instructions

tbh – true beautiful honest – Personalised hair colour that enhances the hair's natural highs and lows, for a "my hair but better" result.

How to use

Mix tbh – true beautiful honest Tone Softener 1:1:1 with any tbh – true beautiful honest Permanent Color Creme shade and IGORA VIBRANCE Activator Lotion 1.9%/6 Vol. Apply on damp hair as desired. Development time: allow to develop visually up to 10 minutes. When processing is complete, add a small amount of warm water and gently emulsify, then rinse out the colour thoroughly with warm water until the water runs clear. Shampoo with a colour-protecting shampoo. After shampooing, for long-lasting, intense colour results, use Schwarzkopf Professional Hair Sealer. Please download the tbh – true beautiful honest IFU for detailed instructions.


Avoid contact with eyes. Rinse immediately if product comes into contact with them. Keep out of reach of children.